Job Summary
The Digital Marketing Associate role at Simba Group involves managing and executing digital marketing strategies for various brands, including social media, SEO, and paid advertising. Key responsibilities include creating marketing strategies, managing brand presence, and collaborating with other departments to drive business growth.
- Minimum Qualification : Bachelors
- Experience Level : Mid level
- Experience Length : 4 years
Job Description/Requirements
Duties and Responsibilities:
- Post all media content for various brands on a daily basis on all social media platforms as planned according to the hotel marketing strategy
- Oversee digital marketing (and the various campaigns) such as SEO, pay-per-click ads (Google Ads, social media ads). Social media marketing, content marketing, traditional marketing, marketing analytics for various brands.
- Create business marketing strategies for various brands including traditional and digital media.
- Carry out the various brands' voice and presence in the digital and traditional media spaces
- Develop a marketing strategy with the team and follow through monthly, quarterly and yearly for various brands.
- Regularly research about the various brands and how to fulfill their marketing needs. Ensure all current marketing and copywriting regulation follow through with Simba Group guidelines and standards and standards
- Regularly research competitors and their performance in the respective industry within Kampala, East African and Africa
- Oversee traditional marketing such as print, radio, billboards, and television and that they are executed monthly
- Oversee that all tasks needed for the various brands are executed by both the media and graphics teams and approved by the head of marketing on a daily basis
- Regularly strategize, brainstorm and execute the marketing plans each month, quarter and year for the various brands
- Collaborate with management weekly to uncover insights and create innovative marketing and branding strategies
- Manage relationships and shoot schedules with the other departments such as sales, food & beverage, general managers, other brand leads of the various brands etc
- Handle and decide on partnerships and sponsorships for the various brands with the Head of Marketing and General Managers
- Create weekly, monthly, and quarterly reports for various brands.
- Daily management of various brands such as a women's online community, personal brands and an online learning platform
Experience:
- Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
- 3 to 4 years as a Digital Marketing associate, specializing in Digital Ads such as Meta Ads, Google Ads, etc
How to Apply:
All applications will be received and Reviewed through BrighterMonday Portal by Clicking on the 'Apply Here' section
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