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2 weeks ago

Job Summary

Your mission is to manage the organisation's public image, implement brand storytelling initiatives and shape key narratives through effective corporate and marketing communications strategies

  • Minimum Qualification : Bachelors
  • Experience Level : Senior level
  • Experience Length : 6 years

Job Description/Requirements

Brief Job Summary:

Your mission is to manage the organisation's public image, implement brand storytelling initiatives and shape key narratives through effective corporate and marketing communications strategies


Key Duties & Job Responsibilities

Organisational 

  • Implement brand storytelling strategies to strongly position Brightermonday Uganda as a thought leader within the recruitment and talent industry.
  • Create internal and external communication strategies for Brightermonday.
  • Work across the organisations’ focal points to identify media moments, and success stories, develop and implement relevant materials and media outreach. 
  • Develop and implement a communication strategy that includes media outreach and social media content creation. 
  • Generate innovative ways to gain quality media coverage across all channels. 


Functional 

  • Initiate, draft, and edit communications materials, including press kits, fact sheets, infographics and multimedia products. 
  • Create Marketing and communication content that resonates with the audiences 
  • Advise colleagues on media relations and handle media inquiries;
  • Development and maintenance of media contacts and lists;
  • Draft and distribute media advisories, news releases and other materials and design and organise media events, as appropriate, to promote activities of the organisation; 
  • Advise and assist colleagues to include media outreach activities such as interviews or press briefings. 
  • Work closely with the organisation’s media partner to continuously shape the organisation’s narratives.;
  • Provide effective and timely responses to public information inquiries;
  • Provide timely strategic advice and creative solutions for dealing with sensitive communications issues and stories. 
  • Arrange and coordinate press conferences, and plan events.
  • Support and evaluate the results of communication campaigns with the team


KPIs to measure success

  • Increased media coverage. 
  • Improved brand perception and share of voice. 
  • Speed and effectiveness of crisis communications. 
  • Sales ROI and customer satisfaction. 
  • Page visits and logins. 
  • Brand valuation. 
  • Audience engagement. 
  • Growth channels 


Key Relationships

  • Group Marketing Head 
  • Marketing Campaign Manager 
  • Creative Designers 
  • Digital Marketing/Performance team 
  • PR Agency Partners


Person Specifications:

Qualifications: 

  • A bachelor's degree in Marketing, Communications, or a related field is preferred.


Years of Experience:

  • 5 - 7 years of experience as a communications specialist with proven experience in PR, opinion pieces, Digital, MarCom campaigns, blog content, web content and more 
  • Previous experience in managing the online communities of B2B brands. 
  • Previous experience in media production will be an added advantage 
  • Certifications in Brand and marketing and social media-related courses will be an added advantage.


Skills required to perform the Job: 

  • Strong written and verbal communication skills are crucial for effective engagement with community members. 
  • Ability to understand and address community members' needs, concerns, and feedback is essential. 
  • Proficiency in creating and curating engaging content to maintain a dynamic and active community across all platforms. 
  • Capability to gather and analyse community data to derive meaningful insights for business decision-making. 
  • A genuine passion for the brand's values, products, or services and a strong desire to share that enthusiasm with the community. 
  • Familiarity with SEO tools and content management systems used in B2B environments 
  • Impact Storytelling and societal marketing communication campaign. 


How to Apply:

All applications will be received and Reviewed through BrighterMonday Portal by Clicking on the 'Apply Here' section



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