Commercial Lead

Minimum Qualifications, Knowledge and Experience

Experiences, Academic & Professional Qualifications

• Bachelor’s degree in Business, Marketing, Commerce, or a related field.
  
• 5+ years of experience in digital & conventional commercialization in financial services.
  
• Proven experience in a commercial or business development role, preferably within an innovation or product development environment.
  

• Develop and implement commercial strategies that align with the innovation and product roadmap.
  
• Conduct market research and competitor analysis to identify emerging trends and business opportunities.
  
• Collaborate with the Product Owner to define value propositions and pricing models for innovative products and services.
  
• Develop business cases to support new product development and commercialization initiatives.
  
• Lead go-to-market planning, including launch strategies, marketing campaigns, and sales enablement.
  
• Work closely with marketing and sales teams to develop product positioning and messaging.
  
• Create sales presentations, product briefs, and promotional materials to support commercialization efforts.
  
• Train sales teams on new product features and benefits to enhance customer engagement.
  
• Build and maintain relationships with key stakeholders, including customers, partners, and internal teams.
  
• Identify and engage potential partners to expand market reach and distribution channels.
  
• Gather and analyze customer feedback to inform product improvements and future innovations.
  
• Track key performance indicators (KPIs) related to commercial success, such as sales revenue, market share, and customer satisfaction.
  
• Prepare regular reports and presentations on commercial performance and strategic initiatives.
  
• Continuously assess the effectiveness of commercial strategies and recommend improvements as needed.