BrighterMonday

Brand,Marketing and Communications Manager

Job Summary

The role holder will manage all marketing, PR, and events ensuring all activity is closely aligned with the business/product strategy of the company. Regular contact will be maintained with colleagues within the Group Communications team.

  • Minimum Qualification: Bachelor
  • Experience Level: Senior level
  • Experience Length: 4 years

Job Description/Requirements

Reports to: 



CEO, with dotted lines to Manager, Regional  Communications


Our Client comprises a portfolio of businesses focused on structural growth markets. The business helps individuals to de-risk their lives and deal with their biggest financial concerns through life insurance. One of the longest standing and most successful global insurers in the world with over 20  million life customers, +24,000 employees, and £56billion of assets under management as at 30th June  2019, They have been providing financial security to customers since 1848 and it’s one of the oldest insurers in the world, with 171 continuous years of providing financial services. 

The Client provides protection and savings opportunities to customers, social and economic benefits to the communities in which it operates, jobs and opportunities to its employees, and financial benefits for its investors. By offering security, pooling savings, and making investments, they help to maintain the cycle of growth. The company’s strategy is designed to create sustainable economic value for its customers and shareholders. 

The company continues to develop its businesses in new markets in Africa, building on the success of its other regional models, particularly Asia. Currently, the company has a footprint in eight countries:  Uganda, Kenya, Zambia, Ghana, Nigeria, Cameroon, Cote d’ Ivoire, and Togo.

Our Client provides protection and savings opportunities to customers, social and economic benefits to the communities in which it operates, jobs and opportunities to its employees, and financial benefits for its investors. By offering security, pooling savings, and making investments, the company  helps to maintain the cycle of growth. The company’s strategy is designed to create sustainable economic value for its customers and shareholders.

The company continues to develop its businesses in new markets in Africa, building on the success of its other regional models, particularly Asia. Currently, the company has a footprint in eight countries: Uganda, Kenya, Zambia, Ghana, Nigeria, Cameroon, Cote d’ Ivoire, and Togo.


Job Scope: 


To manage all marketing, brand, and communication activities for the organization. Reporting to  CEO, with dotted lines to Manager, Regional Communications, the role requires a  dynamic, creative marketing professional to lead the development and implementation of brand and product marketing to support the development of new business.  

The post holder will be expected to work across the entire communications and marketing brief covering branding, advertising, marketing campaigns, media relations, government affairs, digital, and  events.

The role holder will manage all marketing, PR, and events ensuring all activity is closely aligned with the business/product strategy of the company. Regular contact will be maintained with colleagues within the Group Communications team. 

Through a business partnership approach, the role will provide best practice, strategic marketing,  communications, and CSR support to the business, helping the company to execute against its business objectives. 


Principal Accountabilities: 


Marketing 


➢ To oversee market research and manage the brand building for the company  within Uganda

➢ To develop and implement the strategy for targeting customers, positioning the business and  products and support the sales/agency force 

➢ To develop and implement cross-channel marketing campaigns driving awareness of the  company'sy brand among consumers in Uganda and support specific product launches ➢ To undertake measurement and evaluation of marketing campaigns/channels and their  effectiveness 

➢ Act as a brand custodian within a local business and local point of all brand issues

➢ To ensure all corporate and agency events are managed to a high standard ➢ To develop and manage ATL and BTL events  

➢ Manage growth, content, and commentary on all online digital platforms ie Facebook, Twitter,  Instagram, Youtube, LinkedIn, and website 


Communications  


➢ Coordinate campaigns and promotions to ensure that the in-country communications  calendar is delivered in time and in accordance with the budget  

➢ To take personal responsibility for the quality, accuracy, and completeness of all  content/copy/materials published internally and externally on approved media channels 

➢ Ensure swift and timely delivery of communications to target audiences  

➢ Write and publish relevant material for the company's annual newsletter and other channels 

➢ Manage Internal branding and support all department with branded material Business Management 

➢ Oversee all local marketing production activity of customer-facing material

➢ Presentation of all country-based marketing plans and implementation schedules

➢ Effective cost management and control of the functional budget 

➢ Build and manage strong working links with external partners


Core Competences Required: 


➢ Degree in Marketing, Public relations or any relevant discipline

➢ MBA (Marketing or Communications) may be an added advantage. 

➢ Experienced marketing manager, preferably with consumer-facing  industry experience  

➢ Minimum of 4 years’ relevant experience  

➢ Experience in liaising with creative / advertising agencies 

➢ Experience in managing media relations  

➢ Strong communications capabilities  

➢ People management skills 

➢ Result oriented 

➢ Customer-oriented – detailed understanding of buyer behavior which  delivers marketing solutions 


Applications should be made through the Brightermonday Portal by clicking on the 'Apply Now' 

Important Safety Tips

1. Do not make any payment without confirming with the BrighterMonday Customer Support Team. 2. If you think this advert is not genuine, please report it via the Report Job link below.

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Kampala
| Full Time |
USh Confidential
2w
Rest of Uganda
| Part Time |
USD 100 - 150
3w