Job Summary

Formulate strategic marketing plans to deliver against company objectives;

  • Minimum Qualification: Bachelor
  • Experience Level: Management level
  • Experience Length: 8 years

Job Description

Key responsibilities

  • Formulate strategic marketing plans to deliver against company objectives;
  • Lead the development of product launch programs and entry into new markets;
  • Direct and evaluate regular market research to anticipate changes in customer behavior and market needs and provides relevant insights to management;
  • Prepare the marketing budgets and manage the delivery of all marketing activities within the agreed budget;
  • Lead the development and implementation of brand plans, activations and promotions to strengthen our brands and increase its share of the market in the various consumer segments;
  • Coordinate all our marketing functions to maximize synergies and ensure that advertising and marketing across all communication media is aligned to the defined brand identities;
  • Lead and motivate the marketing teams to execute brand plans and deliver against marketing objectives.
  • Manage and develop the capabilities of the brand teams; and,
  • Work closely with key stakeholders, division and department heads in editorial, television, circulation, and advertising to align on business objectives and marketing needs.

Required Skills:

  • Bachelor's degree in Marketing or its equivalent from a recognized institution;
  • Eight (8) years' of relevant experience, Five (5) of which should be at leadership level;
  • Strategic thinking and ability to translate new concepts into operational plans. Operational problem-solving skills;
  • Strong customer orientation;
  • Ability to manage complex interfaces and senior relationships within the business;
  • Strong organizational and communication skills;
  • Ability to develop long term integrated and cross-functional operational plans;
  • Ability to operationalize strategy into action for the organization as a whole; and,
  • Strong interpersonal skills and the ability to work well with a diverse cross functional teams.

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